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The Cost of a Carrot

Australian restaurateur Neil Perry says (paraphrased):

In all my restaurant kitchens, I write the cost of a carrot on the wall.  Not the wholesale cost, but how much value we as a restaurant can extract out of one carrot.  Minimizing waste is key in maximizing profit.  I want my chefs to think about the cost of a carrot before they throw stuff in the bin - are they throwing away the end of a 30c carrot?  Or are they throwing away an ingredient that can go into a soup or sauce that can earn the restaurant another $6?

A friend of mine is currently competing on Australia's "Master Chef" TV show and gets to hear tidbits like this first-hand from successful restaurant entrepreneurs all day.  I am very envious.

Best-of-breed restaurateurs have excellent all-round business acumen.  They have to.  They are usually small enterprises with high running costs and every day is a fight for survival.  I've been a fan of reading restauranteur biographies for a while - they are a treasure-trove of practical business tips.

Comments (8)

Nov 22, 2009
ecaloshay said...
Are they competing in what will be season 2? Or are they currently on the Celebrity Masterchef challenge?
Nov 22, 2009
yongfook said...
it will air next year, so season 2 I guess?
Nov 22, 2009
Justin Thiele said...
Interesting. I've never read a book by a restauranteur. What are some of your favorites?
Nov 22, 2009
yongfook said...
I think Gordon Ramsay's biog is definitely worth reading. He might be a bit of a dick on camera, but he's had an incredible battle getting to where he is.

There's two from him that I recommend - one is Humble Pie:
http://www.amazon.co.uk/Humble-Pie-Gordon-Ramsay/dp/0007229674

Which is more about his general life story. About how hard running his first restaurant was on his family life etc. The other is Playing with Fire:

http://www.amazon.co.uk/Gordon-Ramsays-Playing-Fire-Ramsay/dp/0007259883/ref=pd_sim_b_1

Which tells you more about how he did deals, recruited the right people etc to expand his business quickly and successfully.

Nov 22, 2009
Justin Thiele said...
Cool, thanks. I may check out Playing With Fire. I have always kind of liked Gordon Ramsay actually ;-)
Nov 23, 2009
Alvin said...
Who's your friend on Master Chef that finished a couple of weeks ago? Or is it the one that's currently on, Celebrities Master Chef?
Nov 23, 2009
yongfook said...
it's for the one they are filming right now, which won't be on TV until next year.
Nov 24, 2009
JenBongar said...
I admire many restaurateurs, but didn't really consider them as business gurus 'til now. I've missed out!

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