Summary — I'm Head of Digital Product & Design at Aviva Asia.
Previously, I started a SaaS company called Beatrix and ran it remotely (and profitably!) from the beach for 2 years. Before that, I started and sold two other software companies in Singapore and Japan, and wrote a top-ranked book about marketing.

Connect with me on Linkedin


I'm a tech entrepreneur based in Singapore. I'm 34 36, enjoy travel, cooking, diving and playing/composing music. I've been writing software for about 15 years. My language of choice is Ruby.

I've started a few software companies, had two successful acquisitions, and failed a bunch of times along the way. I've also been lucky enough to work at some of the world's biggest internet companies, including Cookpad and Renren, respectively Japan's biggest recipe portal and China's biggest social network.


Currently I'm based in Singapore and like to travel regionally as often as possible.

Previously in Singapore I started Beatrix, a social media SaaS company, and also Pitchpigeon, a press release distribution software for tech companies. It was bootstrapped, profitable and later acquired in 2014.

I occasionally give talks SMU and INSEAD in Singapore, each semester for their entrepreneurship course students.


Before Singapore, I lived in Japan for 10 years.

I spent my early years in Japan at digital ad agencies such as Dentsu.

In 2007 I started a popular recipe portal called Open Source Food that went on to be featured by TIME magazine and was later acquired.

After selling my company I joined one of Japan's largest luxury online retailers Glamour Sales as CTO, building their e-commerce and marketing automation platforms.

I speak fluent Japanese.


I was born and studied in the UK. I have a degree in Accounting & Finance. I'm half Brit and half Chinese.


You can find me on various social platforms:

  • Twitter - interesting links and smartass commentary
  • Instagram - mostly food and travel pictures
  • Linkedin - for business contacts!
  • Facebook - for friends!
  • Github - a few open source projects


Selfie in 2014 - this is where I like to spend most of my time these days!

Nuyou Magazine December 2013

Wall Street Journal Street Fashion December 2013

Local Singapore Coffee January 2013

Harpers Bazaar Singapore February 2012

Cameo in a Japanese Mens Mag July 2011