About Jon Yongfook
- Head of Digital Product & Design at Aviva
- Based in Singapore
- Started and sold two digital businesses in Singapore and Japan
I work at Aviva, where I am Head of Digital Product & Design.
Previously, I started a SaaS company called Beatrix and ran it remotely from the beach for 2 years. Before that, I started and sold two other digital businesses in Singapore and Japan, and wrote a top-ranked book about marketing.
I'm 38, enjoy travel, cooking, diving and playing/composing music. I've been designing and writing software for about 15 years. My language of choice is Ruby.
I've started a few businesses, had two successful acquisitions, and failed a bunch of times along the way. I've also been lucky enough to work at some of the world's biggest internet companies, including Cookpad and Renren, respectively Japan's biggest recipe portal and China's biggest social network.
Currently I'm based in Singapore and like to travel regionally as often as possible.
Previously in Singapore I started Beatrix, a social media SaaS company, and also Pitchpigeon, a press release distribution software for tech companies. It was bootstrapped, profitable and later acquired in 2014.
I occasionally give talks SMU and INSEAD in Singapore, each semester for their entrepreneurship course students.
Before Singapore, I lived in Japan for 10 years.
I spent my early years in Japan at digital ad agencies such as Dentsu.
In 2007 I started a popular recipe portal called Open Source Food that went on to be featured by TIME magazine and was later acquired.
After selling the business I joined one of Japan's largest luxury online retailers Glamour Sales as CTO, building out their e-commerce platform.
I speak fluent Japanese.
I was born and studied in the UK. I have a degree in Accounting & Finance. I'm half British and half Chinese.