I'm an entrepreneur based in Singapore. I'm 33, enjoy cooking, diving and making music. I've been writing software for about 15 years.

I've started 2 companies, had one successful acquisition, and failed a bunch of times along the way. I've consulted / advised some of the world's biggest internet companies, including Cookpad and Renren, respectively Japan's biggest recipe portal and China's biggest social network.


I am currently based in Singapore although I spend most of my time traveling regionally. I am CEO/Founder of Beatrix, a software-as-a-service product. It's a refreshingly simple content creation tool for social media. If you manage social media for a business and have ever thought "I don't know what to post..." give Beatrix a try :)


Previously I lived in Japan for 10 years.

I spent my early years in Japan at digital ad agencies such as Dentsu.

In Japan I started a popular recipe portal that went on to be featured by TIME magazine and was later acquired.

After selling my company I joined one of Japan's largest luxury online retailers Glamour Sales as CTO, building the e-commerce and marketing automation infrastructure that supports millions of dollars in annual transactions.

I speak fluent Japanese.


I was born and studied in the UK. I have a degree in Accounting & Finance. I'm half Brit and half Chinese.


You can find me on various social platforms:

  • Twitter - interesting links and smartass commentary
  • Instagram - mostly food and travel pictures
  • Linkedin - for business contacts!
  • Facebook - for friends!
  • Github - a few open source projects


Nuyou Magazine December 2013

Wall Street Journal Street Fashion December 2013

Local Singapore Coffee January 2013

Harpers Bazaar Singapore February 2012

Cameo in a Japanese Mens Mag July 2011